Local SEO – SEO for local businesses
Users can see business contact details at a glance, and find the information they need, instead of having to click through and dig around a clunky business site. Local SEO can be a powerful tool to attract traffic. In many cases, local SEO can lead to many more inquiries for local businesses than regular SEO rankings. Does this mean you should scrap traditional SEO in favor of local SEO? Nope. You can do both, and increase the amount of potential traffic your site can receive.
How to rank high with local SEO.
Ranking high with local SEO takes a much different approach than traditional SEO. Google’s algorithm is looking for a different set of signals to determine the popularity of a business, to decide how high to rank it in the search results. If you think about it, if a restaurant is really popular in a city, a whole bunch of links from sites all over the world probably isn’t the best factor to determine how popular the business is in a local area.
A better indicator of the importance of a local business would be mentions of the business name and phone number, customer reviews, and the proximity of the business to the area being searched.
- Physical address in city of search.
- Proper category associations (you must choose the most accurate category for your business).
- Consistency of structured citations (amount of pages listing your business name and phone number correctly).
- Quality/authority of structured citations (quality of the sites listing your business name and phone number).
- Html NAP matching my business page nap (exact correct business details listed on business listings and website).
- Product / service keyword in business title.
- Domain authority of website (amount and quality of links pointing to web site).
- Proximity of address to the point of search (searcher-business distance).
- Individually owner-verified my business page. 10. Proximity of address to city centoid (location of business to center of city).
These are the strongest factors fetched from Moz’s. If you want to rank high in the local search results, all you have to do is ensure your site and place page have more of these features than competitors ranking for your target keywords. For a complete breakdown of the local SEO ranking factors, visit the below link, where one of the world’s leading authorities on local SEO publish an industry survey on the local ranking factors every year.
To get started, the first step is to create your business page on Google+. Visit the URL below, and complete every area of your profile as possible. This means creating a detailed description of your business, uploading as many photos as you can, listing trading hours, payment methods you accept, and so on. The more information you complete in your profile, the more you increase your chances of Google ranking your page higher.