Digital Marketing
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Robots.txt Introduction and Guide
Another must-have for every site is a robots.txt file. This should sit in the same place as your sitemaps.xml file.…
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Local SEO. SEO for local businesses
Users can see business contact details at a glance, and find the information they need, instead of having to click…
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How to accelerate traffic and rankings with fresh content.
The most overlooked, but powerful, on-page SEO strategy is adding more unique, fresh content to your site. If you consistently…
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. Check your link profile
Your site has a much larger quantity of links than competitors, but isn’t ranking in the top-50 for the same…
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What to do when your rankings have dropped off.
Here’s a sad truth about SEO: if you achieve a top ranking, it may not keep its position forever. There…
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Troubleshooting common SEO problems & how to fix them
If you want a visual indication of how visitors behave on your site once they arrive, Crazy Egg is a…
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About measuring paid & organic search results
The amount of keyword information that has been obscured has gradually increased, but don’t be too concerned, we can still…
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How to use Google Analytics
How to use Google Analytics. Let me tell you something a little risqué. On its own, most data is useless.…
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Twitter & SEO
Google have recognized this and use Twitter activity in their algorithm. While it may not be as strong as other…
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Creating Your Digital Marketing Strategy
Determining the company strategy The first C is company strategy. To create a digital marketing strategy, you need to begin…
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