The most overlooked, but powerful, on-page SEO strategy is adding more unique, fresh content to your site. If you consistently add new pages to your site, you are going to receive more traffic. In fact, not only can you increase your traffic, you can receive an exponential traffic increase as you publish more content.
Traffic and ranking
It’s a no-brainer when you think about it. This is why blogs, publishing and news-type sites consistently get good results in search engines. More content means more rankings, more visitors, and more sales. Let’s look at getting started with improving your traffic by adding fresh content.
- Post new content on a regular schedule. If you are going to add new content to your site, you need to decide on a schedule and stick to it. This might seem obvious, but you would be surprised at the large number of businesses that talk about starting a blog and never get around to it. It’s the businesses with a regular roster of adding content to their site that see regular increases in search rankings, increases in overall search engine performance, and a growing loyal audience.
- Without a dedicated roster or schedule, it will never get done. Create a schedule for adding new content, and stick to it. If you don’t have the capacity to create content yourself, or a budget to hire a full-time marketing assistant to create content, try hiring a ghostwriter. Good quality writers can be sourced between $25-$75 USD per article and you can regularly churn out fresh content to your heart’s content. Popular services can put you in touch with talented writers, such as Textbroker or the Problogger job board. Textbroke
Leverage your social media accounts. It almost goes without saying, but you should be leveraging social media to drive traffic to new posts or pages added to your site. Whenever you post new content, post it across all of your social media accounts. Then post it again in a couple of days and you will expose your content to a different segment of fans. You’ll increase your social activity and as a result get higher rankings.
Link up your site to blog aggregators
Blog directories are an easy opportunity for high-quality backlinks, available for anyone running blog. A handful of large authority blog directories accept site submissions and syndicate content—an opportunity to build up referral traffic. Simply ensure you have a base level of content to start, and then submit your site. A link to your to your blog can be approved within a week or two. Here’s a handful of high-quality blog directories accepting submissions:
That sums it up for the on-page SEO chapter. If you have a small business, the technical factors mentioned earlier in this chapter are what will make the difference—such as ensuring your site has the right keywords and is accessible for all users.